What is a Pixel and why is it so important?
Let’s take a look at what is possibly the most crucial, but often overlooked aspect of Facebook ads… the Facebook Pixel. Not utilising a Facebook Pixel is like baking a cake without flour. The end result is something that you’ve invested your time and money in, but at the end of the day it’s a wasted effort. It’s the core of what makes a Facebook campaign successful.
Understanding the Facebook Pixel is where Facebook geeks are worth their weight in gold. It’s enough to send any non-Facebook nerd into unconsciousness. Keeping it simple, the main things to remember are that your pixel is:
- responsible for reporting the performance of your campaigns
- keeping tabs on your audience.
With the right know-how, the pixel can help identify the performance of your entire funnel, giving you in-valuable insight into your offer and your audience. This data will give you the upper hand in building a funnel that converts. Particularly if you have a new offer, product or service, this can save you bucket-loads of money in the long run because of the type of data you can capture.
The Pixel also gathers data on your website visitors, along with their other online activities. This is why it is so important to make sure you have your pixel installed on your website – whether you’re already running Facebook ads, or even if you haven’t yet considered Facebook ads. Don’t wait until you’re about to launch a campaign before installing your pixel. You’ll be missing out on valuable data that you could have harnessed in your campaigns.
On the other hand, when a well performing campaign suddenly falls flat, chances are it’s due to a pixel roll-out. Your campaign has become the collateral damage. This is why it is so crucial to have a dedicated team to manage your Facebook ads. They’ll be up-to-date on the roll-outs and will be able to minimise the negative impact that these updates may have on your campaigns.
You’re probably ready drift off to sleep now… I did tell you this could send you into unconsciousness, but you get the idea… The Pixel is an integral piece of the puzzle. The key to your success is in how you use the pixel. Put it to work – that’s what it’s there for!
Read the whole series on Success with Facebook Ads here