Success with Facebook Ads

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Successful Facebook Campaigns

Once upon a time, there was a magical marketing tool called Facebook. It opened the door for businesses big and small to advertise their services and products to the masses. Best of all it was cheap and easy to use. But as time passed, and word spread, Facebook became an increasingly popular advertising platform. As its popularity grew, so too did the challenge to achieve the same results that were once common place. Had the fairy-tale come to an end?

Well, yes and no…. With the rise of Facebook’s popularity, it has evolved into an increasingly sophisticated platform. With every new roll-out, a new challenge for Facebook marketers arises.  It is still possible to create well-performing campaigns, but it’s paramount for Facebook marketers to stay on top of roll-outs and releases in order to continue achieving these results which is a time-consuming and never ending grind.  And, unless you have a dedicated team to manage your Facebook campaigns, whether it be in-house or an agency, chances are you’re missing out on the full potential that Facebook has to offer.

So what does it take to create and maintain a successful Facebook campaign? Well, whether this is something you want to manage yourself, or you’re just wanting a better understanding of what goes into building a successful campaign, you’ve come to the right place.

Creating a campaign that generates revenue instead of bleeding you dry, is more than throwing together a great looking picture, some clever copy and hitting the ‘place order’ button.  Over the coming weeks and months, we’re going to cover some of the essential ingredients of creating successful Facebook campaigns. From the Pixel to audience targeting, from choosing the right campaign objectives to budgeting, stick around for the low-down on how to get the most out of your ad spend.

Read the whole series on Success with Facebook Ads here

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